insights

“I’m over 25, TikTok is not for me anymore.” Who hasn’t heard this sentence before? As a musician, it’s often difficult to view current developments

30% – this is the percentage of algorithmic streams for a functioning Spotify presence, regardless of the total number of streams. Most of the remaining

Why does a listener actually bond with a musician? Or, as one would usually say, why does a listener become a fan? In many cases,