30% – this is the percentage of algorithmic streams for a functioning Spotify presence, regardless of the total number of streams. Most of the remaining streams should come from listeners’ own playlists or libraries.
Building streams on Spotify is no longer one of the most challenging goals. With the right combination of a song that works on social media and performance ads, it’s possible to strategically increase and build streams. And to address the question upfront: Yes! Even to the point of profitability.
Here’s how stream building works in brief:
A functioning social media presence with branding
Here we assist you with our “Digital Presence Product Development” so that you can optimally use digital channels for yourself.algo
Regularly creating TikToks
On TikTok, it’s about creating content made for TikTok. To find performant content, we recommend posting regularly and frequently. This significantly accelerates the search for content that works.
A trailer for Instagram
On Instagram, a trailer is needed to promote the release.
Performance ads
We place ads on the content and work our way down to 10 – 20 cents per click. Once we’ve achieved this, we’ve laid the foundation in the right target group, and we try to reduce the CPC (Cost-per-Click) by cents further.
More streams are generated through advertising on Instagram and TikTok.
Spotify learns what kind of people like to listen to your music
Based on this information, Spotify starts suggesting your song to similar people.
30% algorithmic streams are generated
The streaming numbers gain their own momentum
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